The Launchpad
The Launchpad is a promotional campaign designed to build momentum around your book.
While The Spotlight gives your book a focused feature, The Launchpad takes things a step further with multiple touch points designed to keep your book in front of readers and create excitement around it.
📖 The Story
What inspired the book
The story you wanted to tell
What drew you to this particular premise
The themes and ideas woven throughout the novel
👥 The Characters
Character creation and development
Character relationships
Motivations, flaws, and choices
Characters who surprised you while writing
Who you connected with most — and who drove you crazy
✍️ The Writing
Your writing process
How the story developed
Difficult scenes or decisions
Things that changed between the first idea and final book
Your favorite parts to write
💭 Beyond the Pages
What you hope readers take away
Questions you want readers to think about
Themes that matter to you
What the book means to you now that it's finished
📝 The Author
And, of course, you.
We'll talk about your journey as an author, what you've learned, the realities of writing and publishing, and whatever else naturally comes up along the way.
The Spotlight can introduce readers to you through:
Your author bio
Your writing journey
What inspired your book
Fun or interesting author facts
Your website and social media
The Launchpad Specific
🚀 Your Book Takes Center Stage
We'll build the campaign around the book you're looking to promote, highlighting the details readers want to know:
Book cover and title
Genre
Book description
Publication or release information
Purchase or preorder links
What makes your book stand out
Key details or talking points you want readers to know
✍️ Meet the Author
Readers don't just connect with books — they connect with the people who write them.
We'll introduce your audience to you, incorporating things such as:
Your author bio
Your writing journey
Inspiration behind the book
Fun facts
Your website and social media
Other relevant author information
🔗 Make It Easy to Find You
Every campaign is designed to make the next step simple for interested readers.
Where applicable, we'll include direct links to:
Your book
Your website
Your social media
Your newsletter
Other relevant author or book pages
📱 Multiple Promotional Touchpoints
The Launchpad gives your book more than one moment of exposure.
We'll create and share multiple pieces of promotional content across Readers of Two Cities' designated social platforms throughout your promotional period.
The goal is to create continued visibility and momentum, rather than having your book appear once and disappear.
🎯 Built Around Your Book
No two books are exactly alike, so your Launchpad campaign will be shaped around your book and the information you provide.
We'll determine the best way to present your story while maintaining the Readers of Two Cities voice and aesthetic.
Ready to build some momentum?
Your book is ready. Let's give it a Launchpad.
email me at readersoftwocities@gmail.com
This is an add-on service. Whether you choose this plan or not, does not stop you from The Conversation